Tushbaby

Description:

Web Strategy, Performance & CRO Leadership for Tushbaby

Services

• Shopify Consulting & Technical Strategy
• Conversion Rate Optimization (CRO)
• Performance Optimization
• UX Improvements
• Product Page Architecture
• Ongoing Web Operations

Overview

Zqdo partnered with Tushbaby as an outsourced web leadership and Shopify consulting team to improve site performance, streamline user experience, and build scalable systems for ongoing growth.

As the brand expanded into new product categories and increased marketing velocity, the storefront required stronger technical structure, faster performance, and conversion-focused UX improvements to support both daily operations and future launches within their Shopify ecosystem.

The Challenge

Tushbaby’s rapid growth created several common scaling challenges:

• Performance bottlenecks affecting mobile experience
• Inconsistent product page structure across product lines
• Theme and app complexity impacting maintainability
• Conversion friction across key shopping touchpoints
• Ongoing marketing needs requiring faster web execution

The brand needed both immediate optimization and long-term architectural direction.

Approach

Zqdo focused on high-impact improvements across performance, UX, conversion structure, and technical hygiene, while simultaneously building scalable systems to support future product launches and experimentation.

Rather than isolated updates, we implemented a structured framework designed to make the storefront easier to manage, faster to iterate, and more conversion-focused.

Performance & User Experience Improvements

We optimized front-end performance and usability across critical customer journeys.

Key improvements included:

• Page speed optimization through asset cleanup, image optimization, and lazy loading
• Mobile UX refinements including spacing, tap targets, and sticky conversion elements
• Accessibility and ADA compliance updates

These updates improved both usability and technical performance across devices.

Conversion-Focused Product Page Enhancements

We refined key conversion areas across product detail pages and funnel touchpoints.

• Above-the-fold PDP clarity and CTA prioritization
• Variant selection UX improvements
• Trust signal placement (shipping, returns, guarantees)
• Cross-sell and upsell logic enhancements
• Cart and checkout friction reduction
• Subscription experience foundations

In addition, we implemented modular product page systems to support faster launches across new product categories.

Technical Cleanup & Scalable Architecture

To support long-term growth, Zqdo standardized and streamlined the storefront’s technical structure.

• Shopify theme cleanup and structural optimization
• App audit and pruning to reduce redundancy and improve performance
• Structured data and SEO hygiene improvements
• Analytics validation across key events and funnels

We also introduced flexible CMS-driven product templates that allow the internal team to launch and update content without developer bottlenecks.

Ongoing Web Operations & Optimization

Beyond foundational improvements, Zqdo continues to support Tushbaby with ongoing ecommerce execution and optimization.

• Landing pages and campaign support
• A/B testing implementation
• Homepage and merchandising updates
• QA and maintenance workflows
• Continuous CRO iteration based on performance data

This embedded model enables faster marketing execution while maintaining technical consistency across the site.

The Results

• Improved site performance and mobile usability
• More scalable and consistent product page architecture
• Faster turnaround for campaigns and product launches
• Cleaner technical foundation for long-term growth
• Ongoing conversion optimization framework

Key Takeaway

High-growth ecommerce brands require more than development—they need structured web leadership. By combining performance optimization, conversion strategy, and scalable Shopify architecture, Zqdo helped Tushbaby build a storefront designed to support continuous growth and experimentation.

Here’s a look at a PDP audit we did for them. From here, we ran A/B tests on Intelligems and saw improvements in overall conversion rates.

Client:

Tushbaby