Bent Lever

Description:

Custom Product Filtering Optimization for BentLever

Services

• Shopify Development
• UX Optimization
• Product Filtering Logic
• Merchandising Improvements

Overview

BentLever is a performance-focused motorcycle parts brand offering specialized products for riders who need to quickly find compatible components. As their catalog expanded, product discovery became less intuitive—especially when customers encountered sold-out products or inconsistent sorting within collection pages.

Zqdo’s goal was to streamline the browsing experience and improve product discoverability through smarter filtering and cleaner merchandising logic inside their Shopify store.

The Challenge

BentLever’s collection pages included:

• Sold-out products appearing alongside available inventory
• Inconsistent product sorting that made browsing harder
• Filtering behavior that created unnecessary friction for customers trying to find in-stock items quickly

For a technical product catalog—where customers often know exactly what they need—these small usability issues can significantly impact conversion and customer experience.

Approach

We focused on lightweight, high-impact improvements that enhanced usability without requiring a full redesign.

Zqdo’s strategy centered on:

• Improving product merchandising logic
• Removing friction from the filtering experience
• Ensuring customers see purchasable products first

By refining how products were displayed and sorted, Zqdo created a more intuitive browsing flow aligned with how customers naturally shop for motorcycle components.

Implementation

Inventory-Aware Filtering
Zqdo customized collection logic to automatically hide sold-out products, ensuring customers only see items currently available for purchase.

Alphabetical Product Sorting
Products were standardized to display in A–Z order, making it easier for customers to quickly scan and locate specific parts.

User-Friendly Filter Enhancements
We simplified the filtering structure to improve clarity and reduce unnecessary steps during product discovery.

These improvements required targeted theme-level customization rather than additional apps, keeping the solution fast and lightweight.

The Results

• Cleaner and more intuitive collection pages
• Improved product discoverability
• Reduced friction in the browsing experience
• Stronger merchandising structure for future catalog growth

By optimizing how products are surfaced, not just how they look, BentLever now provides a smoother path from browsing to purchase.

Key Takeaway

Small UX and merchandising improvements can have a major impact on ecommerce performance. By prioritizing in-stock visibility and intuitive sorting, BentLever’s storefront now better supports how customers actually shop.

Client:

Bent Lever