B.fresh

Description:

Subscription UX Customization & PDP Optimization for B.fresh

Services

• Shopify Theme Customization
• Subscription UX Optimization
• Front-End Development
• App Troubleshooting
• Product Page UX Recommendations

Overview

Zqdo partnered with B.fresh to refine the subscription experience and improve product page usability within their Shopify storefront.

The engagement focused on customizing the subscription interface powered by Rebuy so it visually aligned with the brand’s design system while also identifying UX improvements across key product detail pages.

The Challenge

B.fresh was using Rebuy to power subscription functionality, but the default widget styling did not fully match the brand’s native theme design. This created a common ecommerce issue where third-party app components appear visually disconnected from the rest of the storefront.

Additional challenges included:

• Styling inconsistencies between the subscription widget and theme components
• Minor functional issues within the Rebuy setup
• Opportunities to improve clarity and conversion flow on PDP layouts

The goal was to make the subscription experience feel fully native while improving overall product page usability.

Approach

Zqdo implemented a front-end customization strategy to seamlessly integrate the Rebuy subscription components into the existing theme architecture.

Rather than relying on default app styling, we used targeted CSS and JavaScript enhancements to ensure the widget matched the brand’s typography, spacing, and interaction patterns.

We also reviewed the product page experience to identify quick-win UX improvements.

Implementation

Custom Subscription Widget Styling
We customized the Rebuy subscription interface using CSS and JavaScript to align with B.fresh’s visual identity. This included:

• Typography and spacing alignment
• Button and selector styling
• Interaction behavior adjustments
• Layout refinements for mobile and desktop

The result is a subscription component that feels fully integrated into the theme rather than a third-party overlay.

Rebuy Troubleshooting & Optimization
We diagnosed and resolved configuration issues affecting subscription behavior and display logic, ensuring the widget functioned consistently across product templates.

Product Page UX Recommendations
Zqdo provided targeted PDP UX suggestions focused on improving clarity and conversion flow, including:

• Variant and purchase option hierarchy
• Trust signal placement opportunities
• Content structure refinements for stronger product storytelling

The Results

• Subscription widget fully aligned with brand styling
• Improved consistency between app components and native theme design
• Resolved configuration issues within Rebuy
• Clear UX direction for ongoing PDP optimization

Key Takeaway

Third-party apps are powerful, but only when they feel native to the storefront. By customizing the subscription experience and refining product page structure, Zqdo helped B.fresh create a more cohesive and conversion-focused Shopify experience.

Client:

B.fresh