Most websites have the goal of converting initial visitors to customers. But, what are some ways to help improve your website conversion? Let’s discuss them here.
Have a simple and clean design
One reason why your website conversion might be low is because the design of your website is confusing. Here are some questions that you’ll want to think about.
Do you have a navigation bar on your website? Do they link to pages that your ideal customer would want to see? Are the fonts on your website big enough to read?
Are there clear headings to describe what it is that your product or service is about? Do you use images to further describe your business?
Is each section of your website clear to understand? If someone comes to your website for the first time, could they understand what it is that you do?
Having a modern and clean website design is also important, because this helps put trust in the visitor that your business is legit and can help them. This is an important aspect to keep in mind when looking at improving your website conversion.
Another key factor in improving your website conversion is your copy.
No matter how clean your website is, if the visitor does not feel that the words are speaking to them, or they don’t know what your business is about, the chances of them buying are reduced.
When it comes to the front page of your website, this is where you want to immediately capture the visitor’s attention. You have a few seconds to convince them that you are the right choice.
Make sure that your heading and subheading are clear about what you do and who you help.
It is also very important, when looking at improving your website conversion, to have a call to action at the top of your homepage. This can look like: “Learn more, Contact us, Shop now, or “Book a call.”
Make it clear to the visitor that your business is right for them, and make it easy for them to get in contact with you.
A third point to keep in mind when looking at how to improve your website conversion rate is to collect the emails of visitors.
Many times, when people visit your website, they will not buy the first time.
However, the fact that they visited shows that they are somewhat interested in what you have to offer.
By adding an email capture form, you can reach out to them at another time. This way, you won’t lose that potential customer, and in turn, improving your website conversion.
Looking to improve your website?
In this article, we discussed three simple things that you can do to improve your website conversion. Make sure as a business owner, that you consider the design of your website, that the copy is easy to understand, and you have a method of capturing emails.
If you’re looking to set up your new website, or want to see how you can optimize it to make it appealing to potential customers, feel free to send us an email to get started.
You can reach us here: email@example.com.
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