What to include in a web developer portfolio

Web developer looking for their first job? Freelancer looking to get his first client? Building a web developer portfolio can seem confusing, but it is actually pretty simple. If you’re looking for what to include in a web developer portfolio, you’ll want to include items like your skills, experience, how you can help the company/clients, and analytics.

Show how you can help

One important step to consider when looking for what to include in a web developer portfolio is showing how you can help your client or company.

Talk about what skills you bring to the table, how your previous background can provide good insight to this project or company, and how your expertise will help improve their business.

This is also a great time for you to showcase any experience that you may have. Adding your freelance projects to your portfolio, with links to the live project, will help your website visitors see your work in action.

Add analytics

Another important step to consider when researching what to include in a web developer portfolio is tracking the data of your website. It’s important to know who is visiting your website, how long they are visiting for, and where they are coming from.

If you look at your analytics and notice that people are leaving in the first few seconds, this could be a sign that they are not interested in what you have to offer. So now you have to ask yourself: “Of what quality are my projects?” “How quickly does my website load?” Do I have any broken links?”

Taking a look at, and making changes based on your analytics goes a long way when looking for what to include in a web developer portfolio.

Add projects relative to the position

One thing you definitely want to keep in mind when looking for what to include in a web developer portfolio is to keep your website relative to what you are trying to achieve.

Let’s say you know full stack development, but want to offer front-end web development to clients as a service. Would you list on your website your knowledge of NodeJS and how you can build a full-stack application that can scale?

Your audience is made up of business owners, who just want a simple website to showcase their services. So, why not show them works of business website’s you’ve created, and explain to your website visitors how you can do the same for them?

The same can be said for creating a portfolio for getting a job. If you’re applying as a React Developer, your .NET projects may not be needed. Keeping your projects relative to the job position is important to keep in mind when looking for what to include in a web developer portfolio.

An easy way to get started building your portfolio

Creating a web developer portfolio does not have to be hard. That’s why we have created a handful of portfolio templates for you to get up and running with, so that you can launch your portfolio as soon as possible!

Click the link to view our templates: Portfolio templates

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