Where should the Google Analytics tracking code be placed?

Working with Google Analytics? If you have a code that you’ve received, you’ll want to put it in the <head> tag of your website, right after the opening, at the very top.


Why use a Google Analytics tracking code?

Why use a Google Analytics tracking code? Well, adding this code to your website will allow you to track users that come to your website.

You are able to see how many users are active, new, and how long they have been on your website. This will help you determine what changes you need to make to your website to provide a better user experience.

With a Google Analytics tracking code, you are also able to see where people came to your website from, whether they were referred to your website by another platform, they searched your website directly on Google, or maybe they found you through a social media channel?

What is a Google Analytics tracking code?

This is a code that allows you to track the analytics of your website, and by looking at this data, get an in-depth process of things you can do to improve your website.


Google Analytics tracking code example

Here is what a Google Analytics tracking code would look like:

GA4 | 112233445


*Note this: According to Google’s Blog, “…All standard Universal Analytics properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. After that, you’ll be able to access your previously processed data in Universal Analytics for at least six months.” (Google)

So, if I were you, I would go ahead and create a GA4 code so you don’t have to deal with this issue.

How to add Google Analytics tracking code to website

It’s very easy. Google will provide you with a link, which you then place in the head of your HTML. Once you do this, give it a few minutes to register.

You can test to see that it’s working by going on your website or web application from any device. Once you’ve done you, you should see your Realtime users increase and your location will appear on the screen.

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